Islamabad, October 17, 2025 — Pakistan’s leading telecom provider, PTCL Group (PTCL & Ufone 4G), has achieved a major international milestone as its flagship social impact initiative ‘Dil Se’ earned the prestigious Gold Dragon Award at the Dragons of Asia 2025, under the Digital Campaigns category.
This accolade goes beyond corporate recognition — it celebrates the power of empathy, purpose, and innovation in driving social change across Pakistan.
Celebrating Purpose-Driven Change
The Dragons of Asia Awards have, for over two decades, recognized excellence in marketing and social responsibility across the Asia-Pacific region. Winning the Gold Dragon places PTCL Group among leading global brands that are reshaping communities through meaningful action.
The ‘Dil Se’ initiative, which translates to “from the heart,” reflects PTCL Group’s belief that being the national telecom carrier comes with a responsibility to give back. Beyond providing connectivity, the company continues to invest in initiatives that uplift marginalized communities — and this award-winning campaign focuses on one of Pakistan’s most pressing needs: access to clean and safe drinking water.
Addressing Pakistan’s Water Scarcity Crisis
Pakistan remains among the world’s most water-stressed countries, with millions lacking access to safe drinking water. In regions like Thar, families — particularly women and children — often walk miles daily just to fetch water. This struggle impacts health, education, and livelihoods.
Recognizing this dire situation, PTCL Group, under its ‘Dil Se’ platform, took action to bring long-term relief to water-scarce communities. Through partnerships with credible organizations, the initiative installed solar-powered water pumps in Thar, providing reliable access to clean water for over 15,000 residents.
The effort has not only improved health outcomes but also restored dignity and hope to families who previously faced immense daily hardship.
“A Win for Pakistan” — PTCL Group’s Vision
Sharing his thoughts on the recognition, Syed Atif Raza, Group Chief Commercial Officer of PTCL & Ufone 4G, expressed pride in the achievement:
“We are truly honored to receive this recognition at an Asia level. Winning the Gold Dragon is not just an achievement for PTCL Group, but for Pakistan as well. This award represents our heartfelt commitment, just like its name, ‘Dil Se’. Our journey doesn’t end here — we are expanding this initiative to more water-stressed areas so that access to clean water becomes a reality for all.”
Scaling Up: Reaching 200,000 People Nationwide
After the success of the first phase in Thar, PTCL Group has now launched Phase Two of the ‘Dil Se’ clean water initiative. The telecom giant has joined hands with the Pakistan Poverty Alleviation Fund (PPAF) to scale up the project across Southern Punjab and Thar, aiming to benefit around 200,000 people.
This expansion marks one of Pakistan’s largest corporate-led clean water programs, designed to create lasting impact through sustainable water solutions.
Each installation site is powered by renewable energy, reducing environmental impact while ensuring uninterrupted access to safe drinking water — a model that combines technology, sustainability, and compassion.
Empathy in Action: PTCL’s Ongoing Commitment
PTCL Group’s ‘Dil Se’ initiative continues to grow into a symbol of hope for underserved communities. From improving digital literacy and healthcare to enabling clean water access, the platform embodies a holistic approach to corporate social responsibility.
The company believes that social development must go hand in hand with technological progress. By leveraging its nationwide presence and infrastructure, PTCL Group aims to create scalable impact models that address fundamental human needs — starting with clean water.
With the Dragons of Asia recognition, ‘Dil Se’ not only shines on an international platform but also reinforces how Pakistani-led innovation can make a difference globally.
The success of ‘Dil Se’ is a reminder that compassion-led initiatives can drive real change. As PTCL Group continues to expand its clean water network and other community projects, the organization remains focused on empowering lives “from the heart.”
In a country where millions still struggle for basic necessities, ‘Dil Se’ is proving that purposeful action can transform entire communities — and perhaps, set an example for others to follow.
