Pakistani fashion retail platform LAAM is preparing to bring a Lahore runway to a global audience with the launch of its LAAM Fashion Week (LFW) in January 2026. Designed around tech-driven innovation, the event will connect viewers worldwide with designers in real time, allowing them to shop collections instantly through LAAM’s website.
A Fusion of Fashion and Technology
“Technology is at the heart of LAAM. From AI-driven personalisation to data-backed logistics, our goal is to create a seamless ecosystem where customers experience South Asian fashion like never before, and sellers get the infrastructure to grow without limits,” said Arif Iqbal, CEO of LAAM, in a press release.
He added: “LAAM Fashion Week is not just a showcase of fashion, but also of how innovation can transform culture into a global movement.”
A New Chapter for Pakistani Fashion
Co-founder of the event and CEO of Design651, Saad Ali, said the fashion week aims to “reframe how Pakistani fashion is experienced, positioned and sold,” calling it a “new chapter for the industry and the global consumer.”
High-profile names are also attached to the event: designer HSY will serve as event director, while NABILA and N Gents will lead styling. Curation will be overseen by Maheen Kardar, Design651’s executive design director.
Bi-Annual Showcase of Pakistani Talent
The event is planned as a bi-annual platform, highlighting premium offerings from across LAAM’s portfolio, which includes high-street labels, textile houses, luxury brands, and couture ateliers. The vision is to empower Pakistani designers to expand internationally, showcase South Asian craft heritage to global consumers, and open new revenue streams for artisans under the ethos: “Made in Pakistan, worn by the world.”
Revival of Fashion Weeks in Pakistan
Fashion weeks were once a regular feature in Lahore and Karachi before the Covid-19 pandemic brought them to a halt in 2020. In recent years, smaller showcases like TEXPO’s fashion shows (2023 and 2024) and the Runway Spring/Summer ’25 event in Karachi hinted at a revival.
Now, LAAM Fashion Week aims to merge the traditional runway format with e-commerce, the very medium that challenged its relevance, in order to reinvent how fashion is consumed both locally and globally.
