Apple has once again surprised the world, this time not with a gadget, but with a piece of wearable art. The company, in collaboration with the renowned Japanese fashion label ISSEY MIYAKE, has launched the iPhone Pocket — a 3D-knitted accessory designed to carry the iPhone with elegance and minimalism.
A New Way to Carry Your iPhone
The iPhone Pocket is Apple’s latest step into fashion-tech synergy. It’s not a case or a bag — it’s a wearable sleeve crafted through ISSEY MIYAKE’s signature 3D-knitting process, made from a single continuous thread. The design allows the iPhone to fit snugly while remaining visible through the fabric’s open weave when stretched.
The accessory perfectly embodies the philosophy of both brands — Apple’s obsession with simplicity and functionality, and ISSEY MIYAKE’s legacy of sculpting form through textile innovation.
Design & Features
- Constructed entirely from a 3D-knit polymer-fiber blend, it adapts to the phone’s shape while retaining breathability and durability.
- Available in two strap options: a short strap for hand or bag attachment, and a long cross-body strap for convenient carrying.
- Comes in vibrant colours such as Lemon, Mandarin, Purple, Pink, Peacock, Sapphire, Cinnamon, and Black.
- The knit structure offers stretchable transparency, allowing partial visibility of the iPhone screen.
Pricing and Availability
The short-strap model is priced at $149.95, while the cross-body version costs $229.95. Both variants will be available starting November 14, 2025, through Apple Stores and select ISSEY MIYAKE boutiques in major markets including the U.S., UK, Japan, France, and Singapore.
A Collaboration of Two Worlds
This collaboration reflects Apple’s deeper interest in the intersection of design and lifestyle. ISSEY MIYAKE’s creative team described the iPhone Pocket as “an extension of the body and the device — a new relationship between technology and fashion.”
Apple’s design chief added that the concept was born from the desire to make carrying an iPhone “as natural as carrying fabric.” The project bridges technology and craftsmanship in a way rarely seen in mainstream consumer tech
