Veteran Pakistani designer Amir Adnan has set his sights on the Arab world as the next frontier for his fashion brand, signaling an ambitious step in expanding Pakistan’s fashion presence internationally.
Often credited with pioneering formal menswear in Pakistan, Adnan believes that the Arab market offers immense potential for growth, given its appreciation for tailored attire, cultural parallels, and affinity for modest yet stylish design. Speaking about his vision, the designer highlighted that Middle Eastern fashion is deeply rooted in tradition, much like Pakistan, but continues to evolve with a modern flair.
Adnan, whose brand has long been associated with redefining sherwanis and men’s formalwear in South Asia, plans to integrate the rich craftsmanship of Pakistan with the stylistic preferences of Arab consumers. This includes exploring collaborations, regional retail opportunities, and designs that merge his signature cuts with Middle Eastern sensibilities.
Industry observers note that such a move could not only elevate Adnan’s brand but also open doors for Pakistani fashion at large in Gulf markets, where demand for luxury menswear is growing steadily. With Dubai and Riyadh emerging as fashion hubs, designers like Amir Adnan see the timing as ideal for introducing collections that celebrate both heritage and innovation.
The expansion plan reflects a broader trend of Pakistani designers stepping onto global stages, aiming to establish a stronger international footprint while continuing to promote the country’s unique design language.
